And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Giants quarterback Eli Manning followed in the proud tradition of big brother Peyton by appearing in commercials for absolutely everything. So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. New Florida quarterback Graham Mertz was on 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? Charney said Mayfield is unscripted when shooting. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. But I couldn't give Montana the nod because What, you didn't think Brady wouldn't be my top choice? Soft-spoken. Brees started out a bit of a misfit. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Its about how you come back from a bad play or the hardest year ever. Questions remain about Bogusky's return: Will CP+B morph back into the powerhouse Favre-era Packers (the first NFL QB to pass for 500 touchdowns and 70,000 yards)? This one's pretty simple. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Steve Israel for the Times Herald-Record. Think that's an insult to now mid-50s Alex and the gang in Boulder? Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. But considering her average finish in NASCAR races, it's safe to say that the vast majority of Patrick's wealth is derived from major sponsors like Coca-Cola, GoDaddy, Nationwide Insurance, Chevrolet, Peak Antifreeze, and Hot Wheels. Earnhardt has shilled for bowling balls, a pet safety harness, a vending machine cheeseburgerand Goody's headache powder. Yep. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. Also, Mahomes and Rodgers are the new faces of the NFL, replacing Tom Brady and Drew Brees, who play in their matchup on Sunday. And if you're wondering what the difference between a regional and national commercial is in terms of monetary compensationlet's just say it's substantial. It's been a Brees-like resurgence for FCB, and like the Saints stud, it doesn't seem to be slowing down. The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. Mayne wanted to know how to describe Smith's speed, and it took him a second to figure out the answer. Orange: 845-615-3710, Sullivan: 845-807-0241, Ulster: 845-340-3456. Four Super Bowl titles. Michael Berg | Icon Sportswire | Getty Images. I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. Slugger Albert Pujols cashed in on years of success with the Cardinals in 2011, signing with the Angels, who offered him the third largest contract in baseball history. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. Wieden, at least from my outside POV, also still acts like thatlike it's '82, they're just a skinny, flat-footed agency still trying to get a shot at the bigtime. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game the 1979 Cotton Bowl. One-take bake. However, he did not waste any time taking an opportunity to play a part on an ESPN commercial. June 4 - 7, 2023, New Orleans Recently Concluded Creative Media Awards February 2, 2023, NYC Agency of the Year January 25, 2023, NYC MediaPost All Stars Baker Mayfield #6 of the Cleveland Browns runs off the field after a 21-17 win over the New York Jets at FirstEnergy Stadium on September 20, 2018 in Cleveland, Ohio. Hes probably the most prolific pitchman coming out the NFL. The author of one of the most beloved commercials of the 1970s laughs sheepishly as she tells the story of how she cast its starring role. Tables Their cerebral approach was defined perfectly by the legendary self-promo headline: "A New Advertising Agency for Companies That Would Rather Outsmart the Competition Than Outspend Them." A team-first guy to the extreme. Any one of them could be another Manning passing record. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. Long-time Yankee Derek Jeter may be pushing 40, but his advancing age hasn't been pushing down his earning ability. Alex Smith, the first overall Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. And considering he's only 24, you can expect that list to keep growing for years to come. A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. 8 highest paid American athlete in 2012up five spots from the previous year. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Its a good question, as the effectiveness of such ads is hardly conclusive. Unlike original Medicare, which is accepted by virtually all doctors and hospitals, Medicare Advantage plans includea network of doctors and hospitals you must visit to be insured. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. Advertisement So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. The browser you are using is no longer supported on this site. But that doesn't mean he's given up on the endorsement game altogether. ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. His flash, precision, pizzazz and turbocharged aerial fireworks were unsurpassed. Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. The conceit is a black-tie dinner for the leagues upcoming 100th season. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). Kurt Warner, Steve Smith Sr. and Adam Thielen break down QBs and WRs live on the field. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. The best in creativity delivered to your inbox every morning. That's what Staubach did. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. Which made me think: With another great NFL season beginning tonight, if the best-ever quarterbacks were advertising agencies, and vice versa. Share them in the comments below. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. So if you hear about a great gastroenterologist in New York City and she isnt in your Advantage plans network, your insurance may not cover your visit. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. Maybe they'll relocate to Omaha! Former NFL players tackle many different fields, like "Good Morning America" host In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. This is the way the world ends This is the way the world ends Not with a bang but with Retired football players participating in commercials. Polamalu has been involved with multiple commercials, but this one manages to top his list. Your California Privacy Rights/Privacy Policy. He said the companies have since gone all-in with sports marketing. He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. I'm also an ad guy. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. And the better it is for Baker Mayfield's brand.". A Navy man who served in Vietnam. Who would've known "Beast When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. You want to be great? And your doctors or hospital may not accept those plans. Like Elway, it took heading west for them to really hit their stride, with iconic work like Volkswagen's "The Force" and other notables like Taco Bell "Breakfast Defectors," Dr Pepper, "Fansville" (which is aboutduhfootball! Follow me on Twitter if you'd like. Flacco has a reputation for lacking personality and for being a bit wooden. All the hardware you'd ever want. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. A little game to kick off the NFL's 100th season. And he actually met his girlfriend, model Kate Upton, while shooting a commercial for MLB 2K12. The massive contract extension Blake Griffin signed with the Clippers in 2012 will put him among that lucrative group from 2013 on. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. So he would be: Why? "They do better," said Charney of the ads' effectiveness during NFL contests. Over the past decade he's been one of Nike's most visible spokesmen. Why? 10 Legendary Quarterbacks and the Ad Agencies Most Like Them "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. And while the dental and vision coverage of Medicare Advantage plans sounds great, some plans in your area may only include routine visits, not more expensive items like dental implants and eyeglasses. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. Popular Players Kurt Warner Jerry Rice Joe Montana Jim Brown Griffin has been one of the most visible athlete in advertising over the past 12 months. Woods has also appeared in commercials for ESPN. Heat superstar LeBron James may have taken a pay cut to play alongside Dwyane Wade and Chris Bosh in Miami, but he more than makes up for it with the massive amount of money he brings in through a plethora of endorsement deals. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. Make everybody around you better, look down the field and find a way to keep moving the ball. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. Rodgers' commercial was one of the more memorable television appearances in recent memory. The look on her face when you surprise her with Retired football players participating in commercials: priceless. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. 34 highest paid athlete in the world. Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. Or Puma "After Hours Athlete." The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. What are those most worth of a the Buttfumble designation? DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. And from there, all hell breaks loose. ", Added Rosner: "He's fun, and he's not afraid to do silly things; to be the punchline of the scenario. Not only is he able to catch small objects while talking with Jay Harris, but he even manages to catch a cheerleader who falls into his lap. That perfectly encapsulates Brady, too: the consummate winner, status quo flaunter and team leader who still takes nothing for granted, constantly hauling that "199th pick" chip around on his shoulder. Not so much college ball. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). He held virtually every passing record in league history. Have questions about this ad or our catalog? Powder for your headache. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. Worst case, they'll be Vikings Favre. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. and two years at the University of Washington. He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio. It's simple: Old Spice deodorant. The track record and respect are lasting. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. "We set the scene up, and we just go," Charney said. In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". That includes more than 100,000 of us in Orange, Ulster and Sullivan counties. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets Led Dallas to five Super Bowls, winning two. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Recently-retired NFL quarterback Alex Smith. It is without question the ESPN run commercial where is blocking any ESPN employees from entering the building. Manning has got a number of major sponsors, which include Reebok, Toyota, Samsung, Kraft, DirecTVand Dunkin' Donuts. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. We've received your submission. However, he wasn't her first football playing love interest. Really, this was a toss-up between GSP and the agency paired with the No. Honorable mention goes to Ray Lewis and his work with Old Spice. Anyone who is surprised by that obviously hasn't been watching television in the past five years. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Only four players in the NBA bring in more money from sponsorship than D-Wade. Overall, Kobe outearns LeBron by about $4 million per year. The Jets QB was part of the first generation who saw athletes selling products like they do today. ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. Refined. (Inside football joke.). She provided much information for this column. However, he may have redeemed himself by making fun of everything I just wrote about this his new commercial for Pepsi and Frito-Lay. Drew Brees has been quite a popular figure in recent NFL commercials, and this one involves his role as a leader of the New Orleans Saints. The best commercial involving current NFL players involves the Manning brothers once again. In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. Around 45 percent of his overall income comes from endorsement dealssome of which he shares with Peyton. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. A trusted health insurance agent can also help. His most notable commercial? An unfortunate incident for sure, but at least his bank account wasn't dented. Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. ine Cain. Sign up for free newsletters and get more CNBC delivered to your inbox. It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. California boy Elway didn't want any part of that East Coast trainwreck. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. He's the only NFL player the firm uses in its sports marketing campaigns. This perennial All Pro is practically a lock for the Hall Of Fame. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. But the size, versatility and stealth that made Young a killer is also on BBH NY's side. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. They've always gone about their business with a quiet but lethally effective dignity and a refined, old-school creative sensibilityevery creative in advertising still reveres (or should) their work for Porsche, Time magazine, Rolling Stone, CitiBank; but they also redefined TV via the weirdo Swedish Miller Lite work and then-revolutionary (what's branded content?!) Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials Thunder superstar Kevin Durant currently earns around 55 percent of his total income from endorsements. The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. I grew up, and remain, a diehard New England Patriots fan. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. A gentleman. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. He's also been known to promote some really obscure things. Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. WebArmani suit: $1,000. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). All he did was win. Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. 1 overall out of Stanford, the Colts sucked. A Division of NBCUniversal. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. Remains to be seen if Droga will thrive post-Accenture the way Peyton did in his three years post-Colts. 1. Not since Tarkenton and Favre had there been such a true double threat. This time, they are bringing a friend. Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." I went to Franklin & Marshall, a Division III school whose team name was "The Diplomats." At the age of 40, which is ancient for anyone not named Tom Brady. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Nonetheless, there is a popular belief that consumers trust the celebrities they admire. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. While some relatively well-known athletes are relegated to local or regional advertisements, others have a new national ad hit the air every few months. Data is a real-time snapshot *Data is delayed at least 15 minutes. Believe it or not, PGA golfer Phil Mickelson was the second highest earning American athlete in 2012. He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. The Super Bowl might be looking different in 2021, but the commercials are carrying on as usual. In the past, The Jeet has shilled for Visa, Fila, and Upper Deck and has also appeared in commercials for ESPN. But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. Co-founder Pat Fallon was the son of a Staubach-esque war hero. Same thing goes for that money Namath says could go into your Social Security account. But I wouldn't Vegas prop-bet against them. What would that look like? Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. Or, in the case of two very high-profile golfers, make 25 times their annual tour earnings.