The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. The sponsor's eager and you know exactly what they're after. Dont feel like you need to include a shiny proposal document in the first instance. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Everyone from the outside thinks that everyone racing cars has sponsors. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Consider checking out Oval Track racing. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Sponsorship announcements throughout race season. It takes only a couple of minutes. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Businesses who sponsor drivers will pay money or provide free (or more likely. Tell us about the class you run. Open the template in our online editing tool. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Are your posts in line with the companys current message? Limit the history to no more than two typed pages. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. 1. . Create a portfolio, be presentable and professional. 0000054541 00000 n The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. There are sponsorship opportunities wherever you turn but you need to think outside the box. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. So go the extra mile. We believe auto racing sponsorship can offer a significant foundation from If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. uC%q.Nbd VMdkydek/ ZU>~r5pf So make it count. Consider trade magazines, local newspapers, and blogs too. You have to convince a potential sponsor that YOU are the person who will work for them. Get involved in relevant discussions around motorsport and your niche. What makes you different from any other person? The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Download Its about being a christian role. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. 0000002058 00000 n E@!Euq[dIV%ehJQ5$ endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. 0000000516 00000 n The cover page should include the details of the potential client and your details. Valvoline has been there for as long as people have been racing cars. The NHRA secured its new title sponsor, Camping World, after a series of interactions . Essentially, Contingency Sponsors have already agreed to support a racing series. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. This way both the parties enter into a sponsorship contract or sponsorship agreement. Your personal brand should show who you are as a person and go beyond your racing. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Have a question? The term influencer is relatively new, but the concept has been around for advertisers for a long time. If you are looking for racing sponsorship proposals, you are at the right place. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Is your audience someone who will actually buy their product? As long as you can provide value, youll go a long way. If theyre not quite right, ask yourself why. 2. Drag racing is a sport that needs a lot of money to support it. The easiest way to get motorsport sponsorship is to build a network. Write down every possible attribute you can give to a sponsor. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. This is how you present yourself as a racing driver and show your value to potential sponsors. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Make sure you only provide brief details of everything in the cover letter. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. There are plenty of people (often very young) who show up with that intent. The template proposal sponsorship comes in A4 and US Letter size. January 6, 2022. Using these pre-formatted samples will save a lot of your time and effort. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Sign it in a few clicks. Type text, add images, blackout confidential details, add comments, highlights and more. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Sponsorship Application. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Don't ask yourself "How low should I go?" Think of it more like a sales deck. . Will they be seen as an innovator in their company if the sponsorship succeeds? Is your account popular How many Thousands of followers do you have? Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Download. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ So I built it myself-Ferdinand Porsche. Create a two-way relationship with your audience. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Sponsorships are not charity. And you're not alone. Before approaching a sponsor, draft a proposal first. Organize the proposal in sections. This will be key in making sure theyre happy throughout the year. We would like to pick up sponsors for our US Legends race car. And you can use it to find sponsors for your event through our Sponsor Finder tool. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. 0000000902 00000 n Approach the deal as a win-win for both sides. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. You might be getting involved in discussions on LinkedIn. You can use this to get an idea of a suitable industry or company. Strongly Disagree 0.44%. Make sure you get the details for the decision-maker. The best way to learn about racing sponsorship is to read as much as you can about the subject. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. A good marketing/sponsorship proposal includes: 1. Limit the photos to no more than one or two per page for the best aesthetic. Our team becomes an extension of the marketing department of our sponsoring corporations or . If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Some features will have numerous benefits. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Argument template relies upon theory and the author's experience teaching this talent. The second is a simple showcase of who you are. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Are you going to help that business make more sales? Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Include references to your relationship-building conversations. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. People love to talk about themselves so ask questions and chat about them. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Tell us about it. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Write what the sponsor will get in return, working from the list you have prepared. Feel free to email jess@racingmentor.com. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The racing team approaches a mid to high scale business organization asking them for sponsorship. Until recently, this was called the Busch Grand National Series. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" How do I find companies to sponsor my race car? hb```"gVa1G2S\Z&80~QRse It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Where can I find sponsorship opportunities? What assets of your property could potentially provide a good match for your sponsor's objectives? Dont expect to be sponsored for long. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). 3. Firmly Settle Your Offers. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Understand the sponsorship process first. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. i !16QRs"ASTaq2B#$345CDbrt You can customize the colors to match your company's brand. Trying to race while sticking to a budget? You also may be able to offer experiences, such as hosting the company at the race track. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Make your direct pitch. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Racing Sponsors. 0000001109 00000 n Racing is an expensive sport that requires investment and sponsorship. I spent some time working for a good friend in his race shop. Race Directors Hub. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. To be clear; for every dollar they give you, they want(need?) There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Keep that in mind when frustration sets in along the way. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. You might be sending gentle emails before pitching more formally. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D 68 11 This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Your true request is that you are asking to be part of the sponsor's sales team. . Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Sample page from the Racing Mentor proposal template. A motorsport proposal template wont be for everyone. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Why you do it. In return, the racer gives the organization publicity and extras, such as personal appearances. . We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. It is a document that seeks help from sponsors to help them with their racing careers. If you dont, it might be worth working with a designer to create this as they work on your proposal. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. We work together, help each-other out, and do all we can to make sure well have a great race. In exchange anyone who donates gets their name on the car for the event. Do you have a very popular online presence? Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. You might be operating in a specific niche (see below for more details) or area. Try reframing any negative thoughts into something more positive. How it REALLY works, what it really is, and how to get it. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Are you posting regularly? Without primetime TV coverage, how will people see your sponsors name/product? The target marketing group for the race car is the non-professional weekend autocross racer. % Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Road Racing in the United States has several tiers. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. How do I write a sponsorship proposal? This tool allows to fill out any PDF or Word document directly from your browser (no software . Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Racing cars is a very expensive pastime. Fast Feb is back but its looking a little different for 2023! When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Be sure to include a call-to-action so the decision-maker knows what you want them to . . Make a list of every racing expense you incurred over the past season and tally the entries. Partnership is the key word here, treat it as a partnership, not a sponsorship. Generic sponsorship proposals have little chance of convincing would-be benefactors. There is occasional TV coverage, but it isnt major. Helping race directors share expertise and learn from each other is a big part of what we do. Assess whether what you can offer will help them reach their goals in a broad sense. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable I could not find the sports car of my dreams anywhere. You need to show up to a potential sponsor with a persuasive, well thought out plan. One of the first things a prospective sponsor will do is check out your social media accounts. BC racing Coilovers for 2010 Honda Odyssey.

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