As the newly hired brand manager of a multinational consumer goods company, you will lead the brands turnaround and increase market share of a product. Study real-world examples from consumer packaged goods, financial services, media, retail, apparel, and technology. Harness the power of machine learning for better decision-making. Why were stores either selling out of Time magazine or only selling a small fraction of their inventory? This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. The expert faculty will brief the Business Analytics: From Data to Insights certification with a combination of live and recorded video lectures. While business analytics is often focused on analyzing customer behavior, that is not its only application. Unlock success with data-driven decision making, 9 weeks, online Whartons online Business Analytics Specializationarms managers and leaders with the tools needed to break away from the pack. First, identify three sources of use cases and start to build them. Working It host Isabel Berwick talks to Lynn Wu, a Wharton Business School professor and an expert on emerging technologies related to the future of work. Truly | 49 comments on LinkedIn About us. The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions. You have been invited to Business Analytics: From Data to Insights. Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTXs internal controls. Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization. $79/month Participants will need the latest version of their preferred browser to access the learning platform. Entrepreneurship Acceleration Program: Scaling Your Business (Wharton Executive Education) 5. Improve your decision-making process and deepen your business insights through Wharton's three-month certificate program Business Analytics: From Data to Insights. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. Learn how you can build data-driven decision-making skills with Wharton Executive Educations Business Analytics: From Data to Insights program.Led by Prof. Christopher D. Ittner, learn how to look at data and derive insights to create future strategies that help enterprises succeed. Besides, data is a crucial form of understanding business, and it doubles every three years. Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it. Partial (or pro-rated) refunds are not offered. Accessibility. Learn how you can build data-driven decision-making skills with Wharton Executive Education's Business Analytics: From Data to Insights program. They also offer a chance to experience the Wharton culture. Earn a digital Wharton certificate upon successful 6-8 hours per week, US$2,750 school.support@emeritus.org. Gain in-depth knowledge of business analytics tools and strategies to make data-driven decisions with the Business Analytics: From Data to Insights course. Questions like, how can analytics help you predict the future better? The digital certificate will be sent approximately two weeks after the program, once grading is complete. The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. We encourage faculty members around the globe to participate. Learn more >. Learn more about Analytics Partnerships , Learn more about Professional Engagement . Learn more about Wharton Onlines Business Analytics Specialization before enrolling in the program. Whartons Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device. Geoffrey Garrett, Former Dean of The Wharton School. Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics. . Analytics can be valuable for nearly all industries . Youll get your own Jupyter notebooks with actual code to run against hundreds of thousands of rows of real data from Evite. The major challenge is first identifying the right business problem to solve, and then determine if. This program is appropriate for anyone who touches the product life cycle, growth strategy, or marketing practice, and there are no prerequisites required. Simulation Toolkit, Data Visualization and Interpretation Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? Interpret and visualize the results of simulation models to evaluate complex business decisions in uncertain settings. You will also discover how to bridge any knowledge gap that may exist between your data science teams and the C-suite and convert model-based recommendations into actionable insights and better managerial decisions. In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. REGISTER. No, only verified digital certificates will be issued upon successful completion. Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-world examples to explain how you can uncover actionable insights from sources like online transaction, customer survey . All the contents of the course would be made available to students at the commencement of the course. or get US$275 off with a referral, Enroll your team and learn with your peers. These cookies are used to collect information about how you interact with our website and allow us to remember you. and increased . Apply Data Analytics to Your Workplace. Moreover, analysts and managers with appropriate skills to use analytical concepts are in a shortage, keeping newcomers in demand for decision-making needs. Learn more. ENROLL TODAY flexible payment plans available with 14-day money back guarantee! Marketing Analytics: Data Tools and Techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business. iD Fresh Food Case Study: Practice Using Historical Data Special pricing is available for groups. And how can analytics help you make better business decisions? Each program includes an estimated learner effort per week. Evaluate Your Users Find Out Who Will Be Using the Platform. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. In some cases, there are credits that count toward a higher level of certification. Forecasting, Regression Analysis The nine modules of this course are designed to help professionals, managers and leaders better understand how big data works and how insights taken from big data can be used to make . This course provides an overview of the field . Step 1: To enroll in the Business Analytics: From Data to Insights training program, visit the official course link:https://online-execed.wharton.upenn.edu/. How Entrepreneurs Can Use Machine Learning to Make their Business Successful? Learn how to use historical data such as trends and consumption patterns to estimate forecasts for the future. Their research has been published in leading journals, including the Journal of the American Statistics Association, Marketing Science, Manufacturing & Service Operations Management, and the Journal of Consumer Research, and they have been quoted or featured in outlets like The Economist, New York Times, Wall Street Journal, and Washington Post. Enroll now. The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. Correlation and Causation Apply now: https://emrt.us/tzgCheck us out on LinkedIn: https://www.linkedin.com/school/emeritused/Stay updated on Twitter: https://twitter.com/EMERITUS_INSTFollow us on Instagram: https://www.instagram.com/emeritus_edLike us on Facebook: https://www.facebook.com/EMERITUS.INST/ Yes, the learning platform is accessed via the internet, and video content is not available for download. Business Analytics: From Data to Insights at The Wharton School. The Business Analytics Capstone Project gives you the opportunity to apply what youve learned Learn more about the program here: http://bit.ly/2S5HbdSProfessor Christopher Ittner talks about Wharton's Business Analytics (Online): From Data to Insights. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. The Wharton School is accreditedby the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU. Duration: 4 weeks (3-5 hours/week). Yes. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required. A business analyst is a specialist in many IT fields as well as in Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and Something went wrong. Business Analytics: From Data to Insights at The Wharton School From $2,750 Mar 9May 11, 2023 Online 9 weeks $2,750 Email address Country code Phone number I agree to the processing of my personal data, including its transmission to the Provider of this course. This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Leveraging actionable, data-driven insights can provide more control over areas where money may be leaking from your business, and the number of new possibilities is increasing tremendously. In fact, the hardest part of engaging analytics is not the data science or the technology. Find available AI and business analytics courses and programs for professionals offered in person and online. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. According to a 2020 Sisense COVID-19 survey, 55% of companies used data to improve efficiency during the pandemic while 47% relied on it to improve customer interactions and 45% used it to predict business outcomes. You will also discover how to bridge any knowledge gap that may exist between your data science teams and the C-suite and convert model-based recommendations into actionable insights and better managerial decisions. Advanced Business Analytics Program (Wharton University of Pennsylvania) Created in association with the Wharton Executive Education, this program is specifically designed for professionals who desire to interlace analytics with their processes, products, and culture to build modern businesses. Nothing could be more valuable to your business education than the Wharton Business Analytics Specialization. . More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. The course on operations analytics, taught by Whartons leading experts, focuses on how data can be used to profitably match supply with demand in various business settings. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. Disclaimer You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. Pleased to have spent the past 4 months further deepening my competence in the field of Analytics with Wharton Executive Education & Wharton Online. Some programs include a final project submission or other assignments to obtain passing status. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment. How has Kohl's been using analytics for smartphone targeting? Accessibility, Identify Effective Methods for Collecting Customer Data, iD Fresh Food Case Study: Practice Using Historical Data, Vanderbilt Medical Center Case Study: How to Improve Predictions, iD Fresh Food Case Study: Apply Optimization Models, IEC in Sports Case Study: Apply Prediction Models, Data Analytics Simulation: Strategic Decision Making, Identify and interpret effective methods for collecting data on customer behavior, Use customer data to make better business decisions, Videos pertaining to each weeks learning, Assignments, quizzes and reading materials, Access to all the program videos, webinars and participate in group discussions and assignments. Make data-driven decisions that improve customer satisfaction, increase sales, and drive revenue growth. The Business Analytics: From Data to Insights online program is beneficial for leaders and managers who want an edge over their competition. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Yes, you can do the bank remittance in the program currency via wire transfer or debit card. IDC predicts analytics and big data market will reach $274.3 billion in revenue by 2022. of the content streamed on Netflix is driven by analytics specifically its recommendation engine. APPLY NOW Passing Criteria Successful enterprises from retail to finance rely on data to formulate strategies that drive revenues and grow their customer base. Duration: 4 weeks (4-5 hours/week). Please email. Almost 75 percent of companies need the technology and skills to make effective use of collected data. The principles youll learn are simple, but theyre so powerful. use data effectively to address business challenges of your own. All school and university names, program names, course names, brochures, logos, videos, images, and brand references used in this website are for identification and informational purposes only. Duration: 4-6 weeks (5-6 hours/week). Upon successful completion of the program, you will receive a smart digital certificate. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. completion of the online program. Please connect with us via email for assistance. The course provides essential tools and information required to enhance their performance, teaching how to transform data into a competitive advantage. Interested in exploring other Wharton Executive Education programs? In the 21st Century, its not what you know that matters; its how you use what you know that will determine your success in business and in life. Contact. EXPLORE. All school and university names, program names, course names, brochures, logos, videos, images, and brands are property of their respective owners and not Coursalytics. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross profit. Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles. The hands-on assignments and simulation are meant to help you practice concepts introduced in a given week. I agree to the processing of my personal data, including its transmission to the Provider of this course. After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions. Early registrations are recommended because the seats fill up quickly. Data that is collected by the company is used to create predictive models. The Business Analytics: From Data to Insights online course is designed under the Wharton Executive Education, in collaboration with Emeritus, an online education platform. Candidates have flexible payment options that allow them to choose to pay the full fee at once and in two or three installments on the respective dates. Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation. Professionals from any industry can benefit from learning to view marketing through a customer-centric lens and advancing their analytics capabilities. The program has over 170 video lectures from Whartons expert faculty, providing general information about concepts and frameworks. Business processes that can be supported by self-serve analytics and dashboards. March 9, 2023 Copyright 2023 Pathfinder Publishing Pvt Ltd. $79/month The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. This course is designed to impact the way you think about transforming data into better decisions. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly. The three sources include: Use cases that support C-level metrics (think revenue, cost, and risk). More than 50 percent of our participants are from outside the United States. Vanderbilt Medical Center Case Study: How to Improve Predictions The Business Analytics: From Data to Insights online course is designed under the Wharton Executive Education, in collaboration with Emeritus, an online education platform. With over 300,000 students from more than 200 countries, Emeritus delivers management education programs with a live-teaching model and graded assignments. Deepfake scams are becoming more common, thanks to a number of free deepfake apps that are just a Google search away. Please email us if you need further clarification on any specific program requirements. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. Some of the companies discussed include Amazon, Netflix, and Starbucks. The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. How is Netflix using metadata tagging to know what you watch and to create relevant content? How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)? Accounting Analytics explores how financial statement data and non-financial metrics can be