Yeah, Im not seeing how follow the money works here. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. Remove race and substitute with something else. This is an advertising blog, after all. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. Not cancel culture. Remember that the Asians were brought here as slaves to work on the railroads. It is the same with Russia, because they have no control there. Its been that way for ages. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. This is the new WOKE CULTURE we are dealing with right now. Look at the latest Purge movie.its about POC people running around killing White people. As to the why of it all, Im still looking for a good answer myself. Agreed on all points! If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain. https://en.wikipedia.org/wiki/Mother Everyone knows that representation is important. And youre right, racism is racism no matter who is doing it. As a race, were actually the minority of the world, I wonder how many people know this. Spot on Cranky! https://en.wikipedia.org/wiki/Sister Over the past few months, its been out of control. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. As is Jardiance Ron. Hes whiter than just about any white person you know. No, there is something else at work here. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. Those forces are not invisible, just flying under the general radar. https://www.milleradagency.com/about/miller-crew/erik-radle/. Ignore the diversity on tv, its a bunch of nonsense. Gee, Wallace, I wonder. For a clue to your answer, check out the reader comments down this page. They want us at each others throatsas they work towards their planned paradise on earthwith most of us cattle (their word, not mine) eliminated. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. . It basically said ALL WHITES ARE RACIST. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. Check our Privacy and Cookie Policy for more information. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. And that white mans burden schtick is tired old racist pap. Exactly!! Thank you so much Cranky for your article. We respect you and are not part of this! The need to check boxes has destroyed any sense of creativity within our culture. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. In some cities, the best and newest YMCAs are in mostly black neighborhoods. Advertisers, be aware Im not alone. Like you, I would love to see the social media platforms reclassified as utilities, but Im not sure whos going to do it. I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. https://en.wikipedia.org/wiki/Woman Yes, people need to vote with their wallets. And WHY NOT a cat? Thats a great point, WonderWoman. As a matter of fact, what that is is actually racist. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. A very simple chromosome test is all that is needed. I call these internalized values the Five Es and they are presented here: 1. Read about them. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Good response posts too. The Cranky Creative], TOTALLY agree with your point of view Will! Just sick of all the whining. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? 5. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. Some want to throw back the hands of time and bring back the old days. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! I really feel sorry for the kids being born today. Wrong. But Google image search white family vs. black family and see what you get. . The textbook definition isnt quite right to me. Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. I CANT STAND IT! AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. I am a gay man and I am sick of the LGBTQ with their crap too! and so true, so true.. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Scratch that. We are in the TOWER OF BABEL! 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. (Ok, so sue me or yell at me, Im too old to care.). Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. . I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. Why not? I agree, but like you, I think the motives run deeper than mere profits. Clearly, it is very real. Being neutral isnt going to change anything. The contrast between todays media and the real world is truly striking. They have been totally emboldened and safe feeling, they dont need to wear a mask. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. blacks commit hate crimes at twice the rate Who exactly are the ads trying to reach? I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. Im not aware of any formal study, which I imagine would be difficult to do and the results may vary widely depending on the networks and shows surveyed. All of this is was clearly agenda driven coverage. Walk down a jetway at Hartsfield or any airport. https://en.wikipedia.org/wiki/Aunt Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. These advertisers are scumbags and people should boycott the products that theyre promoting!! Thanks for speaking up, Jake. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. 5. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? The net result is even fewer white people in commercials. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. I felt what was being offered was an insult to intelligent, thinking people. Yes, the erasure of strong male role models from American culture is absolutely intentional. Sorry to hear it. Interesting, RPD. Not everybody looks like the Marlboro Man especially women. Drop me a comment or an email anytime! When they come on, I mute them and wait until they are over. Black/white interracial marriages are 1%!!!!! By comparison there are aprox 4 featuring white male black female. No masculine role models or father/son interaction in commercials. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. I am completely disappointed over everything happening. But do you hear about it, unless the white person is a mass shooter? Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. See all Cranky ad reviews | Go back to blog home page | Subscribe for free. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. That is my decision and I am very happy about it!! There is no need for this lopsided depiction of blacks in ads and on tv. About the whole social justice push. theres no such thing as reverse discrimination. Thank you. Isnt that interesting? Yes, I agree with the earlier poster in commending you on your courage. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Good comment, ARG. Michael Harvin, Senior Manager, Global Agency Relations at American Express. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! Because it's the new hotness, advertising firms are gonna go hard on it for a while. All the rights and benefits one could have living in an urban area ARE afforded to all. But leave me out of it. 3. Glad you found us, Kristen. Im curious if people feel I am I wrong for stating this comment the way I did? Why would they diminish the Christmas holiday to their potential customers? As a Delta frequent flyer, I cringe every time I walk down the jetway. Its the far left wing radical idiots that want to appease people of color. Nope, youre all wet, Anon. Ive been retired for 9 months now and I have been watching a lot of TV lately. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. You are also correct that it is almost impossible to boycott all of these companies. But the people behind the ads are all for this. 100% agree with your perspective. After being pressured to leave Germany in the early 1930s, they came here. . Not when theres an agenda to push! Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. If you notice, the actors playing Bond have gotten shorter and less masculine over time. Consider that Luke Skywalker was 57. And I have to remind myself, this is advertising were talking about. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. https://en.wikipedia.org/wiki/Father I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. White men. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! 20% are agnostic, but celebrate Christmas. Thats . For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. I love how she justifies her paycheck. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? If the general public only knew how creepy, manipulative, and destructive he is . Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. She is going to lock him up for decades and then release him? I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. A grain based breakfast most certainly ISNT healthy. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. I think they must have passed a law, or something. Spot on Dave as a former MarComm professional I feel as you do. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. People have plenty of reasons to keep quiet. I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. Geez. And no wonder. Forbes Communications Council members share strategies for including authentic diversity in marketing. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Overcasting Black folks is simply an effort to keep themselves employed. I am so sick and tired of seeing that one race on TV all day!! Hi, Robert. But its the talking-about-it part thats hard. Oh, thank you, Anonymous. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! Clearly, this is a topic that people want to talk about. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. Thank God I tape everything so I can fast forward so I dont have to watch this crap. The sad part is over time these companies become vanilla as they try to cater to what they think their audience wants, all the while alienating their audience from them in reality. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. Its called brainwashing. You raise a good point about female representation, Stephan. Toxic masculinity is out. maybe you should just stay off the internet. Those ranchers usually drive large pickups. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. Oh, I dont know, Anna. (Snake oil, anyone?). That platform is nearly as bad as Facebook in its censorship of free speech. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. Why is this? Dont make assumptions about your audience. One of the best ways to portray diversity in your marketing is to use real customers and . Forced diversity in marketing is often obvious and occasionally offensive. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. Its really too bad its come to this. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. Nabeel Alamgir, Bareburger Group LLC. As others have posted, advertising is but a cog in the machinery. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. . I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. And the corporate media including Big Tech are not just complicit, theyve been captured completely. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Just saw two in a row with black families. Get out and enjoy your life, and leave those miserable techno-fascists behind. Forced diversity. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. They act like its a miracle parading around a normal black person like normal black people are very few. Black Rock? I would assume Deltas passenger mix is about 40% white male today. . Correct. As with the Universe, there is a great mass of different forces here. Why is this happening? Thanks for doing the legwork so we dont have to, Wypipo. so we dont realize how were the cattle. People are starting to hate them. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. Motivational Values can be described and measured as positive or negative as at least five internalized values. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. For example, hire a woman to communicate about womens issues. Its all such a bunch of crap because the WOKE folks have taken over. And sorry, they were NOT rich white guys. Dont worry about opening up new segments, just focus on the market segments that do buy from you. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). How dumb do they think the 70% of us are that make up America? Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Once in college and law school there were special tutorial programs for every race but white. 1. What exactly do you mean? Id never have imagined youd ever catch me writing a screed such as this. Just wow. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. I am sure that for the vast majority of the UK this is not the case. Tap in to find similarities and grow your market share through those similarities. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. Interesting, on his website there are no blacks working at his firm. Your article was on the top page of my search but it was on DDG. Explore ANA products, services, and unique marketing insights by your area of interest. I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. I searched around and found this. Yet, pay attention to major retailers. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Im glad you found some catharsis in this blog post and in the reader comments. Who would we need to contact to bring this to their attention? Not sure how its Obamas doing but whatever. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. But modern Disney is very different. They dont care that Blacks are dying everyday at the hands of other Blacks. Maybe this is why advertisers are pushing these social agendas?? Not so much. Anti-Aryan Im guessing. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. This is an expansion on the magic negro trope. Highly insulting. We are all human beings with different cultural differences which are good for all. Great post, Anonymous. They parade black people around to try and prove that most blacks can be upstanding. EXCEPT . The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. As someone who, like you, has been down his share of rabbit holes, I agree. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. blacks commit crime at higher rates Turns out, its true. Its all getting lame and predictable. Again, youre not racist just observant. Not only that, but I see very few women who look like me. If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. Theyd hire a token white guy and a token Hispanic, no Asians. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? This is not realistic or representative. Most every person shown now has black or brown skin. The reason they look so out of place is not because POC dont enjoy a good hike. Exactly everything Ive been thinking and seeing too. If you find it annoying, its because its not representative of reality. Thank you for the kind words, B.Y. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. In answer to your question, its both. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African.

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