It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Updated: 10:54 AM CDT November 4, 2021. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. Find Sonic Hard Seltzer near you! All your favorite SONIC flavors are now available as hard seltzer! Metal But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. And the choice to package this growth? Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. Since 2009, COOP has created a core lineup of seven year-round beers, four seasonal beers, and various limited and barrel-aged releases. Sign up for VP Pro now! This material may not be published, broadcast, rewritten, or redistributed. The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. SONICDrive-In SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. FA Cup prize money has become a trending topic after the likes of Manchester United, Tottenham, West Ham and Grimsby took part in the 5th Find out how much tickets are for Post Malones just-announced UK tour in May 2023. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. When you come in with a name that is known nationally, or at least very strong regionally, obviously that is going to be a stronger buying opportunity for high-volume stockists, he says. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. . Powered by WordPress VIP. This unique combination allows for a more complex taste that promises to keep consumers coming back for more! That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. This is payable on March 28, 2023 to sh Ardagh Metal Packaging S.A. (NYSE: AMBP) Chief Executive Officer Oliver Graham will participate in a fireside chat at the Bank of America Securities 2023 Global Agriculture and Materials Con We are giving back in the communities where our employees live and work by investing in education in line with Sustainable Development Goal 4 Quality Education. This is why many opt out of adding lemon to their favorite beverage or even cooking with it due to its lack of sweetness; this singular characteristic deters most. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. Americas Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. . They generously sent us a couple of cases so we could test out all the flavors and share our results with you. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. Back in OKC, Mossman is banking on it. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. Watch. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. Pick up a pack and host your own happy hour any time you want! Not going to be my go-to, but they are worth a try IMHO. . SONIC Hard Seltzer is made with all naturally gluten-free ingredients. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. Sonics Hard Seltzer Is Hot. Read our full disclosure policy here. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. Brand stewardship and licensing partnership was something that was in my set of experiences previously. The level of sourness is totally out of whack, making some sips taste like pure citric acid dissolved in plain sparkling water. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. This one is certainly better than the regular Lemonade seltzer, as it's not painfully sour. 2014 - 2023 VinePair Inc. Made In NYC. 1/2 oz Orange Liqueur. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. The plain Limeade seltzer was a surprisingly pleasant surprise. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. Sonics Mango Guava seltzer offers a familiar flavor profile: sharply reminiscent of the popular mango-flavored hard seltzers. In this video I try the Sonic hard seltzer! Is there a more distinctly American institution than the Sonic Drive-In? No cherry taste to the cherry limeade, so disappointing. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. We sure appreciate you sharing your experience, Amy! Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! But two things happened that would dramatically expand the course of the brewerys FMB foray. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! We tried one of each, just overwhelming tin can flavor. COOP brews Sonic hard seltzers which now number eight flavors total in its home region, and contract-brews a third-party co-packer for the volume it needs across the rest of its footprint. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. The Tropical Variety Pack has flavors, including Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple. Your email address will not be published. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! We moved very fast, remembers Mossman. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. (Well, MOST of them. When typing in this field, a list of search results will appear and be automatically updated as you type. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. Enjoy Responsibly.SONIC, double-delta logo and Ocean Water are trademarks of Americas Drive-In Brand Properties, LLC used under license. Notify me via e-mail if anyone answers my comment. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs.