In hindsight, the magnitude of Richard Nixon's reelection victory in 1972the largest Republican landslide of the Cold Warleads some to ask why the President ever got involved in the Watergate cover-up. Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. (He also expressed outrage over claims by Nixon supporter and future Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) 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The candidate took on the protesters first-hand, and delivered his "forgotten American"[88] speech, declaring that election day would be "a day of protest for the forgotten American",[88] a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". When the election ended, the winner was Nixon, who had promised to calm down the heated passions At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. Study Guides. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,[72] and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. "She's With Us" used by Jo Jorgensen's campaign. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . 1960: For the future 1968: Nixon's the One. Access your favorite topics in a personalized feed while you're on the go. One of the more humorous, historic and unofficial campaign slogans was used on at least four different buttons for Richard Nixon in the early '70s. But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever." He painted his opponent, Democrat George McGovern, as a threat to. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. [67], The 1968 Republican National Convention was held from August 5 to 9 at the Miami Beach Convention Center in Miami Beach, Florida. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. Like Nixon, rival George Romney began to organize in these states. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". I also told him that I know exactly how he felt. A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, . [29] He campaigned in the state, although polls suggested that he would easily win its primary. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. "[30] As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. "[71], Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Richard M. Nixon. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. Cleveland campaign attack on Blaine's alleged corruption in office. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. Find your thing. Thanks in part to an ill-timed blast from President Lyndon Johnson, who called Nixon a "chronic campaigner," the presidential hopeful found himself the center of attention right before an election in which Republicans made tremendous gains. [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. Franklin D. Roosevelt, "Willkie for the Millionaires, Roosevelt for the Millions" Franklin D. Roosevelt, "Carry on with Roosevelt" Franklin D. Roosevelt, "No Third Term" 1940 U.S. presidential campaign slogan of, "No Fourth Term Either" Wendell Willkie, "Roosevelt for Ex-President" 1940 U.S. presidential campaign slogan of Wendell Willkie, "There's No Indispensable Man" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "We Want Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "Win with Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. Source [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. And he is the man who, after the greatest campaign in history, will be Mr. PresidentBarry Goldwater." Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. "Change We Can Believe In." Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. A Harris poll showed that he trailed the president 43% to 48%. [46] Immediately following his entrance, he defeated Nixon in the Massachusetts primary 30% to 26%. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. "I like Ike," is one of the most celebrated political slogans in US history. Theme: Political. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. [19] The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president Frank Shakespeare. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. Millions of unique designs by independent artists. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. Outside the convention hall, Chicago police clashed with demonstrators, igniting riots. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. To the Soviet people. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. [55] After the assassination of Robert F. Kennedy, like the other candidates, Nixon took a break from campaigning. The important thing is that we maintain plausible deniability. to make changes to the election system. Goldwater would later remark that his party continued to believe that Nixon "can't be elected" due to his "loser" label. "[41] The reality was that Nixon conspired to subvert the peace negotiations, thus violating the Logan Act, a felony. The campaign was memorable for an unprecedented series of four televised debates between the two candidates. But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. Top editors give you the stories you want delivered right to your inbox each weekday. "Blaine, Blaine, James G. Blaine! 2) He wants the States to assume greater responsibility for matters . Although Mihaly's collection has. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. Not surprisingly, as Ford tried to move away from the former . [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. He went on to trounce Republican Thomas E. Dewey in the election. In his speech, he remarked: Tonight I do not promise the millennium in the morning. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election. The Campaign and Election of 1976: . The results were very close, and not until early the following morning could news organizations call the election. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. Philosophy, Media, News. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race.

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